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VP / Director of APAC Marketing

Verkada

Sydney, AU
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Technology
  • Post Date: 05/15/2024
  • Website: verkada.com
  • Company Address: 406 E 3rd Ave, San Mateo, California 94401, US

About Verkada

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

Job Description

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
 
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
 
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 1,600+ full-time employees and 20,000+ customers across 70+ countries.
 

Overview

At Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As the Director/VP of Marketing (APAC), you'll be in charge of building and managing a team of entrepreneurial marketers with a wide variety of career experience across marketing, science/engineering, investment banking and corporate strategy. We hope to hire a hands-on builder with strong ability to scale teams, high EQ and brainpower that is passionate to make an immediate impact especially in our lead generation efforts. You’ll navigate unforeseen obstacles in a fast-paced and rapidly changing environment and will report directly to the CMO and work alongside the exec team. This is the perfect opportunity to have full ownership over our APAC marketing segment. 
 

Responsibilities

  • Own all aspects of marketing in the APAC region including demand generation, field events, partner marketing, brand campaigns, positioning and marketing operations. 
  • Build and lead a high-performing cross-national marketing team that experiments and executes on strategies across various demand generation channels including digital advertising, web marketing, outbound campaigns, channel marketing and field events to generate half of the required pipeline (and bookings) for the APAC region. 
  • Analyze data to identify pain points and adapt strategies for improved campaign performance. Conceptualize and experiment with new campaigns for enhanced revenue efficiency as we scale.
  • Engage positively with Sales teams to ensure marketing efforts translate into tangible opportunities and bookings. 
  • Collaborate with the global creative and product marketing team to develop local authentic messaging and promotions that guide prospects through the funnel and the necessary brand aircover needed to showcase Verkada’s main value propositions.

Qualifications

  • Bachelor's degree in a STEM field preferred.
  • Minimum 10 years of work experience, including 3+ years in leadership roles.
  • B2B enterprise marketing experience required (at hyper growth startup is a big plus)
  • Demonstrated ability to manage large budgets and exceed pipeline goals.
  • Strong analytical skills and a curious, problem-solving mentality.
  • Proven ability to methodically hire and manage the top 5% of candidates and leaders.
  • Innovative and creative thinker with an ability to think outside the box.
  • Self-starter who takes ownership of projects and responsibilities including tangential ones to the scope at hand. 
  • Excellent written and spoken English skills for effective communication.
  • "Inbox 0" type personality with a proactive and hands-on approach.

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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