Director of Product Marketing at Replicated
Los Angeles, CA, US
Replicated is looking to hire a Director of Product Marketing to lead our messaging and drive awareness of our work and vision in the world of enterprise software. We’re the driving force behind the emerging standards and products that will define what enterprise-ready, modern on-prem software is and how it will change enterprise computing (much in the way that the SaaS model did long ago).
In this role you’ll develop a deep understanding of our products and ecosystem. You will engage with our direct customers (software vendors) and end customers (enterprise IT admins) to understand their needs and what will make them excited to promote our products. You’ll work directly with our CEO to craft the right strategy and tactics for sharing the value that Replicated brings to the enterprise software world. You will execute on that strategy leading the full spectrum of marketing our products, initiatives and ensuring our readiness to go to market.
What you’ll do
  • Drive and launch strategic go-to-market plans
  • Work closely with cross-functional teams, including product, design, sales, engineering and PR to drive the execution of product or new feature launches.
  • Create customer-facing sales enablement tools and collateral leveraging our content and research, including: in-app content, onboarding guides, sales decks, diagrams, demos, datasheets, videos, blog posts
  • Create compelling use cases and easy to follow value statements for all Replicated products.
  • Lead competitive analysis projects
  • Attain a deep understanding of our customers to develop solutions oriented positioning and messaging that differentiates our product.
  • Listen to our users, to understand how they perceive our product and positioning so you can use that information to craft new product narrative.

What we’re looking for
You are Technical. Maybe you have worked in a developer tools or developer heavy environment before. Maybe you have a background in computer science or systems engineering. Or maybe you just code on the side.
You are Curious. You love learning new things and are always open to reevaluating anything given new information. You ask questions and listen to the answers intently.
You are Efficient. You enjoy putting your headphones on and solving complex problems in new ways. You take the lessons learned from previous playbook, framework, and processes and you adapt them and make them better over time. 

You should have
  • 3+ years experience in a product marketing role at a technical company (devops, dev tool, systems, database etc)
  • Demonstrated written, verbal and visual communication skills with a focus on technical subjects
  • Experience launching technical products
  • Experience engaging leaders, engineers, product managers, and customers in technical discussions
  • Strong analytical skills and a passion for analysing products, competitors, trends and market dynamics.
  • Ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers.
  • Knowledge and experience in customer buying behaviour for enterprise software
Bonus points if..
  • You understand application architectures and the various categories that each component fits into
  • You understand the full software development life cycle at modern companies
What we provide
  • Competitive compensation and stock options
  • 100% medical and dental insurance covered (50% for dependents)
  • Twice weekly catered lunch and an open shopping list for the snacks of your choice
  • Generous vacation time
  • Professional development, in-office career coaching, and conference attendance
  • Whatever desk setup you need to get your job done
  • Work-life balance so you can have a life outside of your job

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines


jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb


kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider


jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb


mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb


“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.