Business Development Analyst at AppLovin
Beijing, CN

AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow with the expertise and insights they need to finance, market, and expand their businesses— all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. Learn more at www.applovin.com.


Check out what it's like to work at AppLovin: https://vimeo.com/104580035


The AppLovin Business Development team develops and sustains partnerships with mobile game and application developers. A customer facing team, working closely with mobile platform publishers and developers. Coupling Strategic Sales, strong negotiation skills, a deep knowledge of industry trends, along with market analyses, the BD team transform new opportunities into long term relationships and endurable revenues.


Responsibilities:



  • You will interface, negotiate and develop high-impact relationships with mobile game & app developers across China to build business partnerships and support company growth.

  • Identify prospects, generate sales leads, negotiate and close new business via emails, calls, meetings, etc.

  • Network at events and meet-ups within the mobile gaming / application space to build business relationships and partnerships.

  • Liaise with our internal technical teams regarding any publisher-focused technical queries, and provide customer support.

  • Leverage competitive analysis and understand the mobile advertising landscape.

  • Work closely with sales teams to ensure inventory is aligned with specific advertiser requirements.


Basic Qualifications:



  • At least 1+ years in Sales/Business Development role, preferably in mobile advertising on the supply/Publisher side

  • Exceptional client management skills, with proven success in business/client retention and business growth

  • Deep understanding of industry issues, coupled with a vision for growth and passion to scale AppLovin’s position in industry space.

  • Knowledge and experience of yield optimisation through direct Publisher relationships

  • Must be detail oriented with strong analytical and negotiation skills

  • Proactive problem solving capabilities and outstanding interpersonal skills

  • High level of written and oral communication skills with ability to communicate complex models and concepts.

  • Must be flexible with the schedule and can work in the evenings due to time difference between China and US. Evening work can be done remotely.

  • High level of written and oral communication skills in Mandarin and English is required

  • BA/BS degree or equivalent


Preferred Qualifications:



  • Coding experience is a strong plus. Specifically, if you have integrated an advertising SDK in the past.

  • Proven interest in technology. Whether you’re an early adopter of gadgets, an Excel whiz, or took a computer science class in school and loved it. We are a high tech and big data company, so you’ll be expected to interface with developers at times.

  • Having worked at or founded a start-up is a plus. We’re always looking for people who were key contributors in a fast pace environment, even if their company failed!

  • Knowledge of other languages is a plus.

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines

Director

jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb

Director

kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider

Director

jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb

Founder

mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb

CFO

“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.