San Mateo, CA, US
Job Description: Senior Campaign Manager

The Senior Campaign Manager position will be responsible for the overall strategy, development, execution and optimization of global integrated marketing campaigns. In this key role within the global campaigns group, you will be responsible for determining and developing the campaign, including strategy, messaging and marketing mix, along with all the components of the campaign and supporting programs that will generate pipeline to land, nurture, close new business and expand opportunities within existing accounts.

We are looking for an experienced, talented, results-driven, flexible, and creative marketing professional, who possesses diverse knowledge and experience across marketing mix, content strategy, communications, virtual team leadership, sales interlock, testing/iterating methodology and program management skills, with product and solutions level messaging expertise.


· Develop the annual campaign plan for specific Sales franchise, define the strategy, build the messages and outline the programs required to obtain the goals you determine need to be met to drive the business forward.
· Spearhead motion for Marketing inbound driven pipeline - across all Marketing tactics - website, paid digital, search, organic and more.
· Align metrics and results tied to agreed pipeline creation goals between sales and marketing.
· Mentor junior campaign managers and ensure strategy, plan and execution continuity across all in-market Campaigns.
· Work directly with sales and ZBR leadership, product marketing, and regional marketing to ensure the campaign plan directly supports marketing and sales goals, and the needs of these internal customers.
· Collaborate with product marketing and sales to write marketing messages that help support the product line messaging to the audience segments your campaign targets. Iterate and refine those messages for specific industry audiences, for and with our alliance partners and to our existing customers.
· Collaborate with Sales leadership to develop methodology for applied analytics to predict next best message to be developed in your campaign. Help determine campaign sphere of influence, goals, objectives and KPI’s based on the audience segmentation.
· Outline the program including all elements of the digital channels and mix, content plan, global campaign calendar and required budget and resources required to launch the campaign.
· Collaborate worldwide in North America, Asia Pacific and Europe to help execute campaigns within the time required to support the regional marketing teams.
· Consistently communicate and collaborate with the regional marketing teams and sales to obtain feedback on programs and determine next best plan based on that feedback.
· Align with the corporate communications and social marketing teams to time campaigns appropriately for a stronger go to market launch.
· Plan, develop, and deploy global awareness and demand generation programs for all stages of the marketing cycle – thought leadership, education, preference, and purchase.
· Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.
· Regularly update key stakeholders on campaign plans, program deliverables and schedules. Work with regional marketing teams to co-develop region and country-specific campaign execution plans, and track against those plans.
· Operate within our marketing tools (Marketo, Salesforce, etc.).
· Use existing knowledge of SaaS and Subscription billing to develop, manage and maintain a comprehensive content plan and library for the campaign and supporting programs, working with content writers to syndicate core content for educational and sales collateral.
· Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.


· 10+ years of marketing communications and/or campaign/program management experience.
· Experience building global integrated marketing campaigns for a B2B technology company, and strong understanding of the considerations for regional, industry, and audience variances within the campaign plan.
· Able to conceptualize and develop global demand generation programs to be executed by regional field marketing teams, and to and through channel partners.
· Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners is a plus.
· Candidate must have outstanding communication skills and be able to work as part of a team.
· Candidate must have a successful track record of executing programs with team members that are responsible for tasks, but not direct reports or are in different functional teams.
· High energy self-starter with a can do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done and the ability to work across organisational groups and build credibility and long term relationships
· Individual must be highly detail oriented, motivated and dedicated to ensure seamless support and service.
· Ability to write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc.), and provide strategic direction and guidance on the development of content to support the campaign (i.e. white papers, reports, presentations, videos, etc).
· Experience and skills managing internal and external resources to complete projects against set deadlines and budget.
· Knowledgeable in technology markets, and experience in SaaS and subscription billing a huge plus.
· Extensive prior experience with managing budget and with technologies including; and marketing automation solutions such as Eloqua, Marketo, or Adobe.
· College degree.
· Some domestic and international travel required.

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines


jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb


kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider


jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb


mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb


“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.