Director, Digital Marketing at Science Exchange
Palo Alto, CA, US / San Francisco, CA, US
Do you get excited about email campaigns that surpass your click-through target? Do you like uncovering that tag or content that drives your website’s SEO/SEM past the competition? Do you love to leverage social channels to amplify a brand’s message? Do you want to help build something new and watch it grow beyond your expectations? If your answers are yes, then you should join the Science Exchange team as the Director of Digital Marketing.

This position is responsible for developing and executing digital marketing strategies in direct support of the company’s business goals. This includes developing, managing and reporting on marketing campaigns deployed through various channels and leveraging multiple technologies (Pardot, Salesforce, and the Science Exchange Product); developing and executing search engine marketing strategies; managing the company’s social channels and supporting internal social engagement; and improving search engine optimization and lead acquisition through the company’s website. The Director of Digital Marketing reports to the VP of Marketing and is a part of a fast-paced, growth-oriented Commercial team.


Lead the development of digital marketing strategies and tactics that beat industry standards for engagement, including email marketing programs, search engine marketing, digital advertising, and content marketing.
Collaborate with the content marketer and IT team to improve website SEO rankings and SEM strategies against key competitors; track website traffic and engagement; and make recommendations to improve engagement and lead acquisition.
Develop a consistent strategy and rhythm for the company’s presence on key social media channels (LinkedIn, Twitter, YouTube), and manage social engagement of employees using a brand advocacy platform (VoiceStorm).
Manage the company’s marketing database and drive projects to enrich the quality of the marketing database, building programs to support account activation and lead nurturing efforts.
Craft strategic plans to optimize email and digital marketing performance, including A/B testing of different approaches to the company’s key targets (for example, account activation vs. new acquisition).
Analyze and report on campaign statistics, including revenue, click-throughs, conversions,
Perform regular analysis to identify actionable insights and revenue opportunities.

Perform other duties as assigned. The duties and responsibilities listed above are representative of the nature and level of work assigned and are not necessarily all-inclusive.


BA/BS degree in marketing or related field preferred.
5-8 years of experience in a digital marketing function.
Hands-on experience with a marketing automation tool such as Pardot or other ESPs (email service providers), along with campaign management tools.
Experience with Salesforce or similar CRM tool.
Strong writing skills, with experience in writing emails and social posts with compelling calls to action.
Experience managing successful email nurture and email marketing automation programs.
Experience managing corporate social programs that led to increased engagement.
Strong technical and analytical skills, including A/B testing and statistical analysis.
Track record of project management experience and cross-functional leadership.

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines


jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb


kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider


jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb


mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb


“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.