Social Engagement & Content Manager at TakeLessons
San Diego, CA, US

TakeLessons ( is a purpose-driven lifestyle and education company, driven by honesty, authenticity, storytelling and unparalleled customer experiences. We create a more connected and inspired world by transforming the way people learn, connect and grow. Ultimately, we help people live more meaningful lives.


TakeLessons is the leading learning platform in the world where people can learn and practice with others via live, human interaction. We believe that real, human interaction and connection are fundamental fuel for learning. The community can learn from private instructors in person or online, and they can learn through our livestream app experience.


We’re seeking a Social Engagement & Content Manager

We’re in search of a lifestyle digital storyteller to help elevate and execute the TakeLessons content strategy across all owned channels (facebook, instagram, YouTube, brand website.). An ideal candidate will have a passion for exploring the latest trends in education, wellness, healthy living, technology & travel. Genuine enthusiasm, a love of digital and a willingness to learn are crucial.


This position is essentially: one part social media community manager, one part brand personality (in short videos, Instagram stories, live-streams, etc.), and one part editorial writer. As needed, this position will also assist with public relations, influencer campaigns, events and partnerships. The Social Engagement & Content Manager will report to the Senior Director of Marketing and can be based anywhere in the U.S. with preference given to candidates in the San Diego metro area.



  • A passion for our mission and vision

  • Experience working with a lifestyle brand - we are looking for someone who can help us create a lifestyle brand for TakeLessons - one that is not solely about the product we deliver but about the types of lives we inspire.

  • Undergraduate degree in Business, Marketing, Public Relations, English or other related field

  • 4 - 7 years’ experience in digital marketing, social media, editorial, or public relations

  • Solid, polished writing skills

  • A desire to learn and keep current on social media and digital trends

  • Basic design, photography skills using both app-based and desktop-based tools. Video skills a big bonus

  • Agency, media or publishing experience is highly desirable

  • Portfolio of fresh and original work



  • Create Social Strategy: Develop and Manage Social Media strategy across social networking platforms including Facebook, Instagram and YouTube

  • Nurture & Engage Customers: Retain and excite current customers through innovative social media & web content (e.g., partnerships, contests, live chats etc.)

  • Listen: Develop a social listening initiative to regularly engage with the community

  • Grow Fans: Develop social campaigns that create buzz worthy excitement that aid in the growth of the TakeLessons brand social channels as well as across the website

  • Engage Influencers: Engage the influencer community & reviews to leverage influencers of target demographic

  • Support: Liaise with our Client Services team to ensure timely responses community members questions, concerns or praise are occurring in real time social channels

  • Tech Savvy: Maintain up to date, cutting edge knowledge resources on all new and developing social media strategies and tools

  • Manage Calendar: In conjunction with the TakeLessons Press, Partnerships & Marketing initiatives, maintain social media & content calendar that incorporates all outgoing messaging for content channels

  • Founder Profile Integration: Work with our Founder to incorporate their personal social media channels into the overall TakeLessons social media success strategy


Success factors:

  • Passion

  • Creativity

  • Positive “can-do” attitude

  • Big-picture vision

  • Entrepreneurial spirit

  • Love of technology. (We live on Slack.)

  • Attention to detail

  • Collaborative spirit

  • Confidence

  • Organization

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines


jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb


kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider


jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb


mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb


“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.