Senior Manager, Field Marketing at PagerDuty
Boston, MA, US
At PagerDuty, we believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Community, Growth, Passion, Team and Trust - serve as the foundation of our collaborative and dynamic culture. Whether it’s conducting a retrospective, participating in our monthly Hackdays, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter.  
 
As the Senior Field Marketing Manager, you will lead the creation and execution of a go-to-market plan focused on creating leads, opportunities, pipeline, and revenue for a designated region and sales team. You will combine inbound, outbound, ABM and customer marketing tactics to reach your target personas and drive demand, credibility, awareness and positive business results. You will take an analytical approach to problem solving always striving for improvement and work across all levels of the organization.
 
Do you have the strategic skills, technical chop and a can-do attitude? Would you like to have fun in a high-growth, high-energy environment? This role is for you!

How You Impact Our Vision

    • Partner with and tightly integrate with regional sales and sales development teams in their achievement of top line revenue goals
    • Ensure lead generation/pipeline/opportunity creation targets are forecasted
    • Lead a regional marketing budget with an eye on investing in great ideas that produce results
    • Be accountable for and propel the flow of leads to support the sales goals
    • Create a cadence of regular reporting to track performance and measure Return on Investment, and adjust as needed
    • Be a key conduit of information between the field teams and other go-to-market functions
    • Collaborate with the Digital/Web Marketing, Campaigns, Customer Marketing, Events, Operations and Product Marketing teams to develop integrated plans

About You

    • You’re driven, motivated by results and contribution to pipeline/revenue
    • You’re a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time
    • You’re an expert at developing and executing an enterprise marketing plan across a diverse sales team
    • You’re fluent in funnel metrics, analysis and the ability to glean insights from reporting
    • Key ability to understand and communicate products and business line value differentiators
    • Exceptional communication skills both written/verbal, influencing skills and project management skills
    • Thrive in dynamic, fast paced, high performance environments

Minimum Requirements

    • At least 7+ years of technology marketing experience with specific demand generation, field marketing or related experience
    • Experience marketing SaaS platforms and offerings; B2B industry preferred
    • Consistent track record in creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media
    • Strong understanding of how to use content marketing to generate qualified leads
    • Knowledge of the B2B purchase process and how to find opportunities to create demand and accelerate pipeline
    • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
    • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand campaigns
    • Experience in Account Based Marketing (ABM) approaches
    • Background in supporting new and existing product launches
    • Proficiency in building, launching, and reporting on campaigns using Marketo and Salesforce.com
    • Willingness to travel up to 25-40%

Preferred Qualifications

    • Possess a strong work ethic and able to work both independently/in a team
    • Proven ability to efficiently work on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up
    • Willingness and ability to take risks, potential fail, and learn from these failings
    • Confirmed skills interacting with executive/senior management teams
    • Passion for technology and the role it plays in building digital services
 

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines

Director

jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb

Director

kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider

Director

jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb

Founder

mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb

CFO

“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.