Director of Marketing at Elevate Security
Berkeley, CA, US

ELEVATE SECURITY BACKGROUND

Here at Elevate Security, we’re building the first-ever truly people-centric solution that’s focused on the human element as a core defense strategy for protecting organizations. By combining the powers of behavioral psychology and data science, we are creating a world where every employee becomes an organization's strongest security advocate.

We’re looking for exceptional and passionate people to help us build this future and redefine the burgeoning security landscape.

WHAT YOU'D WORK ON

There are a few times when life shows up in your inbox with a golden ticket. This is one of those times! As our first marketing hire, you’ll help define our marketing strategy in a well-funded SaaS startup with industry reputation.

You’ll be designing and executing a marketing strategy to help Elevate exceed its immediate and long-term high-growth revenue goals. A proven track record of executing a marketing strategy in a fast-paced startup environment, preferably within a B2B SaaS company, is highly desirable. This role will have a focus on product marketing as well as field marketing to create a community around Elevate’s brand. This role requires creativity, an attention to detail, and the ability to make a significant impact in a startup setting.

RESPONSIBILITIES

Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, specifically in product marketing. 

Design integrated marketing plans to increase awareness and grow lead flow, including email marketing, landing page development, social media, and advertising.

Help identify, develop, manage, and support field events including a customer advisory council to drive partner and sales objectives.

Manage all aspects of conferences, webinars, digital campaigns, and direct mail campaigns including content generation, coordination, and strategy. 

Position Elevate as a thought leader in the security awareness space through webinars, practitioner symposiums, customer advisory councils, and conferences. 

Align closely with product and sales teams to understand our clients’ needs, create go-to-market strategies, and create communication and collateral that reflects Elevate’s brand and ROI for clients. 

Implement a product marketing plan to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral. 

Be involved in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth. 

Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.

We’d love to hear from you if several of the following describe you:

8+ years B2B marketing experience, ideally in enterprise technology, with a widespread knowledge of the full marketing stack.

5+ experience building industry-focused brands, with in-depth knowledge of demand generation and product marketing.

4+ years of people management experience growing marketing teams from small to bigger.

Prior experience executing a short and long term go-to-market strategy at a high-growth company, ideally that has scaled to $100M in revenue and beyond.

Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth. 

Skilled in marketing automation and related software such as Salesforce, Google Analytics, paid marketing, and knowledge of market trends in digital marketing technology.

You’ve handled multiple aspects of product launches with 10+ stakeholders.

Experience working with the Security industry, particularly with CISOs.

Superior communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.

Great at building relationships, both internally and externally.

You can readily adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.

You can juggle multiple projects seamlessly.

A demonstrated history of being a team player, and desire to jump in and get your hands dirty as needed. 

WHY WORK FOR US

We’re a mission-driven startup that values individual diversity and skills. Here are some of our values. Hopefully, they resonate with you:

The best perk any company can have is great people

Embracing our diversity makes us stronger

Work when and where you work best

Do the right thing, even if it’s not easy

Learn from every opportunity

Choose to be transparent

Be genuine and optimistic

Listen, listen, listen and then get stuff done

Customer > Company > Team > Me

WHAT MAKES ELEVATE SECURITY A GREAT PLACE TO WORK?

We care about your career. At Elevate Security we encourage each other to constantly grow and expand our skills and knowledge. Mentorship is part of our culture as you work side by side with some of the brightest talent in the Bay Area.

At such a small, tight-knit startup, you matter tremendously and your contributions make an immediate impact. 

We have fun! No matter how fast we grow or how busy we are, we always remember to laugh and enjoy each other and our clients. 

Balancing our careers and personal lives is important to us. We want you to work where and when you work best.

Our offices are in the East Bay, close to BART with an easy commute.

Embracing our culture of diversity, constant learning, and collaboration makes us a better team and helps us build a better product. 

We are mission driven. We never lose sight of why we do what we do.

We’re genuinely nice, optimistic, inclusive, and empathetic people. We won’t hire jerks.

HOW TO APPLY

Send the following information:

Name

Contact info

Resume and/or LinkedIn page

For insights into our interview process, check out our “How We Hire” post.

We look forward to hearing from you!

Heidi Burns

Community Manager

Heidi joined WIN in February 2016 as Head of Community. Prior to WIN, Heidi founded Project Happy Hearts and has held positions at DocuSign, Eventbrite and H.Bloom. She studied business at Cal Poly San Luis Obispo and has her Masters in Social Entrepreneurship from University of Southern California, Marshall School of Business. As a Southern California native she enjoys spending her spare time at the beach and rooting for the Lakers.

Patrick Blute

Community Manager

Patrick Blute is from Cape Cod, Massachusetts. Before studying Sustainable Development at Columbia University, Patrick was a travel show host touring in over 54 countries. He has worked with companies such as Switch Communications, BackOffice Associates, National Geographic, and as a theatre producer in New York. He is an active alumni of the Coca-Cola Scholars Foundation and passionate about content creation, event management, and public speaking. Patrick is extremely excited to work in the intersection of technology and culture.

Jonathan Pines

Director

jp Before joining WIN, Jonathan co-founded GiftRocket (Y Combinator W11) and was a Software Engineer at Facebook. He is also an active angel investor. Jonathan studied math at Stanford and CS at Harvard. He enjoys thinking about interesting ideas and helping founders make them happen.

Kevin Webb

Director

kw Having grown up and been educated in Silicon Valley, Kevin has had little choice but to become completely dependent on the Internet. He studied Human Biology at Stanford, and has worked at companies such as Dash Navigation (acquired by RIM) and FunnyOrDie, as well as the Santa Clara County Public Health Department and the American Museum of Natural History in New York. Kevin’s background lies primarily in writing, web design, and social marketing, and when he’s not working on WIN, he’s generally spending time with friends or writing field shows for the Stanford Band.

Jeremy Schneider

Director

jJeremy Schneider joined WIN as a Senior Associate in January, 2011. Prior to WIN, Jeremy was a Senior Associate Consultant at Bain & Company in San Francisco, where he focused on technology companies and worked in the Private Equity Group. He graduated Summa Cum Laude, Phi Beta Kappa from Dartmouth College, where he majored in History. He has a Master’s degree in Economic and Social History from The University of Oxford, where he was a Clarendon Scholar. Jeremy grew up in the Bay Area and is thrilled to have the opportunity to work closely with entrepreneurs and to immerse himself in the world of start-ups.

Michael Neril

Co-Founder and Affiliate

Michael has worked with technology startups for 15 years as an advisor, investor, co-founder or operator.   Michael is a co-foundmner of Webb Investment Network (“WIN”), which he launched in 2010. As Managing Director, Michael led all investment activities for the firm, focused largely on enterprise cloud applications, marketplaces, and mobile marketing platforms, investing in over 50 companies across these sectors. Prior to WIN, Michael worked at LiveOps, a cloud-based contact center and labor marketplace, where he ran business development for its next-generation virtual work marketplace.  While there, he also incubated and ran the fastest growing product line within the Company. Michael joined LiveOps after it acquired the second of two technology startups which he co-founded called Ooreka, a virtual work marketplace.  Michael started his career as an investment banker in ING Barings’ Technology Group where he primarily advised venture-backed startups on M&A and corporate finance activities. Michael is also a mentor at several startup accelerators. Michael earned a BA in International Relations from Tufts University.  

Maynard Webb

Founder

mw Maynard Webb is a 30-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist and mentor to young entrepreneurs. As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies. WIN provides its portfolio companies with mentorship and on-demand access to an affiliate network of over 80 industry experts.

Irene Webb

CFO

“iw” Irene has been involved in the tech world since 1982. After graduating Rutgers with a degree in statistics, and forecasting sales for Breck and Pine Sol products at American Cyanamid, she went on to earn her MBA from East Carolina University. Eager to begin her tech career outside of her home state of New Jersey, she took a programming job (and later finance roles) with IBM in Boca Raton, Florida where she first met Maynard. Irene later worked at Thomas Conrad and then Quantum Corp before taking leave to focus on her family. She came out of retirement in 2010 to manage WIN's finances. When not managing WIN's budget, Irene enjoys traveling and playing golf.

Katie So’Oto

Executive Assistant

“ks” Katie comes to WIN with years of administrative experience from her prior roles at Tellme, (a Microsoft subsidiary), Russell Reynolds Associates and most recently Sofinnova Ventures. She brings a wonderful, positive attitude and service oriented approach to her role. Katie is a bay area native and lives in Redwood City with her husband and four boys.

Dena Porter

Business Operations Manager

WINteamHeadshotsDPDena brings more than a decade of ‘behind-the-scenes’ productivity and organizational knowledge to the fast-flowing stream of information and infrastructure at WIN. She has held positions in Silicon Valley start-ups fusionOne and Baynote and has teamed with Maynard for years at eBay, LiveOps and now WIN. Dena is fascinated by all things technology keeping her in tune with WIN’s existing and prospective portfolio companies.